Link popularity Strategy

To develop popularity for your web site, you should submit your site to the most visited directories. Yahoo (of course), LookSmart, About.com, and Open Directory are examples of major directories. Also, to further develop link popularity, you should consider sites/directories that are very industry specific, such as healthatoz.com for a health-related site.
Even more important, it can help your search engine ranking if your site is reviewed by a directory that is associated with a search engine. To be accepted into a major directory, we recommend that your site have content that can show credibility in your field. A tips page, links page, or a "how-to" page can showcase your credibility on your product or service.
For example, we can almost always tell when a new client site is added to Yahoo by looking at an Google ranking. Oftentimes, we will obtain a top 30 ranking for a client, then suddenly the site will move to a #1 position. Sure enough, when we go into Yahoo, we will see that the client site has been added. That's one of the reasons that we think a listing in Yahoo is essential.

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